ARTCHO is an arts festival founded in 2017 by local artists, educators and small business owners in Charlottesville, Virginia. The festival is a platform for artists to independently show and sell their work and brings together creatives, non-profits, and the wider community.
Art direction: K.M. Connor, Olivia Gibian, Jameson Zimmer
Brand development, copywriting: Jameson Zimmer, K.M. Connor
Graphic design, web design: K.M. Connor
As a completely new event in a city that hosts many art festivals and fairs, ARTCHO needed to be differentiated from others while still feeling specific to Charlottesville. The founders were operating on a tight budget and needed a simple and warm visual identity that would resonate with families and hip locals, and attract sponsors. And with no photography or identity, they needed an eye-catching key visual to use across digital, print, and merchandise.
Working with creatives Jameson Zimmer and Olivia Gibian, I helped the founders develop their brand and communication strategy. We created a playful and spirited visual identity and website that highlights ARTCHO’s commitment to bringing together the diverse creative community in their city.