La Bess?

La Bess?” “Comment ça va?et autres polies formes was an exhibition held at Le Cube gallery in Rabat, Morocco featuring the artwork of Myriam El Haik alongside furniture and games created by myself and Myriam El Haik.

Creative direction: Myriam El Haik
Game design, furniture design, exhibition design: Myriam El Haik, K.M. Connor
Graphic design: K.M. Connor
Photography: Andreas Kruger, Abdessamad El Montassir

 
Logo

Logo

Salon Marocain

Salon Marocain

SALA game

SALA game

Sculpture based on SALA game tiles

Sculpture based on SALA game tiles

 

Challenge

For this exhibition we needed to translate Myriam El Haik’s existing artwork and concepts into a cohesive visual identity that we could use across the furniture, games, and exhibition. The games needed to be visually engaging and easy to understand, and the furniture and sculptures easy to transport and inexpensive to make. We needed to design and fabricate almost everything ourselves or bring prototypes to be produced by local artisans in Rabat. The goal of the exhibition was also to gauge interest in the games and furniture in order to decide whether or not to produce them on a large scale.

 
Card game and instructions

Card game and instructions

Card game

Card game

Exhibition view

Exhibition view

 

Result

At the center of the work is the “salon marocain,” the traditional 3-sided Moroccan sitting room. A minimalist version of the sitting room was iterated to form the logo, sculptures, furniture, and a board game. We also created a card game in which players learn to clap polyrhythms based on Moroccan phrases. The exhibition was well attended, and the audience loved the participatory nature. Many of the pieces were sold and the enthusiastic interest in the furniture and games convinced us to launch a project to produce them for wider sale. 

www.myriamelhaik.org